Mailbox came to us with the ambition to enhance its content marketing. After reopening its doors in 2015, following a multi-million-pound refurbishment we were tasked with reinventing the brand’s content offering and creating a future-proofed strategy to engage with their customers, whilst fitting with the brands forward thinking technology plans.
We took Mailbox back to the drawing board to introduce a new cross-platform strategy with engaging and beautiful content at its heart.
We developed Mailbox Life - a new home for editorial led content, created to offer customers a sub-brand that was engaging, without a price tag. A new strategy focused around seasonal content being used and reused, engaging with both customers and tenants.
Planned and executed in-house, the content embraces all elements of the Mailbox brand; combining photographic editorials with features, interviews and more. Every package is published in a final printed magazine as well as being showcased on a new cross-platform digital magazine, which is integrated with existing Mailbox technologies and built using Article, our content publishing platform.
Now customers can engage with Mailbox content anywhere, anytime.