A creative vision for Birmingham's biggest professional awards ceremony  

BRANDING, CREATIVE, DESIGN

BYPY 2018

The Challenge:

For 10 years Style Birmingham has continued to grow as one of Birmingham’s leading editorial platforms. Keen to instil longevity, and further set the brand apart from competition, we were tasked with developing a strategic and creative direction relevent for a tech savvy audience.

What we did:

We wanted Style Birmingham to represent a vibrant and fresh demographic of young inner-city professionals with a passion for style, intellect and knowledge. Understanding the audience enabled us to move the platform towards an 'always on' approach, creating weekly online content to ensure readers have the best up to the minute news from around the city. Accompanying this, a bi-annual print magazine serves as a seasonal mark in time, distributed for free across the city.

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Multi-platform

Taking a mobile first approach, all content made in-house is distributed across owned platforms and social media to allow for maximum coverage and engagement. 

As well as a newly designed website at stylebham.com, the Style Insider reaches an additional audience of 27,000+ subscribers with exclusive articles and reader offers. Since relaunching in early 2018, sign-ups have continued to grow weekly, fulfilling the demand for tailored content segmented for a variety of reader interests.

Style-Next

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

The results:

We wanted Style Birmingham to represent a vibrant and fresh demographic of young inner-city professionals with a passion for style, intellect and knowledge. Understanding the audience enabled us to move the platform towards an 'always on' approach, creating weekly online content to ensure readers have the best up to the minute news from around the city. Accompanying this, a bi-annual print magazine serves as a seasonal mark in time, distributed for free across the city.

200%

Readership increase year on year

10K

Readership increase year on year

+400%

Readership increase year on year

We love a good chit-chat, find out more about us or tell us about you...

We love a good chit-chat, find out more about us or tell us about you...

We love a good chit-chat, find out more about us or tell us about you...

Want to get in contact?

Call the studio on 0121 769 2808 or email hello@rileyraven.co.uk to see how we can help

Want to get in contact?
Call the studio on 0121 769 2808 or email hello@rileyraven.co.uk to see how we can help
Want to get in contact?
Call the studio on 0121 769 2808 or email hello@rileyraven.co.uk to see how we can help
Want to get in contact?
Call the studio on 0121 769 2808 or email hello@rileyraven.co.uk to see how we can help

Find us:

21b Victoria Works, Graham Street
Birmingham, B1 3JR

Google Maps

Find us:
21b Victoria Works, Graham Street
Birmingham, B1 3JR
Google Maps
Find us:
21b Victoria Works, Graham Street
Birmingham, B1 3JR
Google Maps
Find us:
21b Victoria Works, Graham Street
Birmingham, B1 3JR
Google Maps