A creative vision for Birmingham's biggest professional awards ceremony  

BRANDING, CREATIVE, DESIGN, EVENT

BYPY 2018

The Challenge:

Birmingham Young Professional of the Year, or BYPY as it is affectionately known, is a highly prestigious awards ceremony that recognises and rewards the most talented individuals within Birmingham’s business community. Working with BPS we created a fresh new brand identity for the 17th year awards alongside a thorough creative direction for the main event.

What we did:

Keeping the brand understandable and engaging was our first goal, the awards themself champion many different individuals from multiuple sectors, so creating a multi-faceted identity was crucial. We developed new visuals with a focus on the 'drive and energy' that young professionals have for their sectors.

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Feeling refreshed:

New visuals, a reimagined brand palette and new verbal communication guidelines were introduced to set the event apart from others.

The new logotype came to life through the idea of movement, fluidity and goals, it's inspired by career trajectory and optimism to represent those always determined to not just succeed buy also make a difference.

A collection of short films were showcased throughout the evening including interviews with finalists and an introduction showcase all linking together with the production and staging of the event.

BYPY-Covers
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The 2018 awards recieved the most entries of any year, and were attended by 900+ industry professionals joining together to celebrate the talent of the finalists. 

Want to see how we can work together? Get in touch here!

Want to see how we can work together? Get in touch here!

Want to see how we can work together? Get in touch here!

Want to see how we can work together?
Get in touch here!

Want to see how we can work together? Get in touch here!

We love a good chit-chat, find out more about us or tell us about you...

We love a good chit-chat, find out more about us or tell us about you...

We love a good chit-chat, find out more about us or tell us about you...

Want to get in contact?

Call the studio on 0121 769 2808 or email hello@rileyraven.co.uk to see how we can help

Want to get in contact?
Call the studio on 0121 769 2808 or email hello@rileyraven.co.uk to see how we can help
Want to get in contact?
Call the studio on 0121 769 2808 or email hello@rileyraven.co.uk to see how we can help
Want to get in contact?
Call the studio on 0121 769 2808 or email hello@rileyraven.co.uk to see how we can help

Find us:

21b Victoria Works, Graham Street
Birmingham, B1 3JR

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Find us:
21b Victoria Works, Graham Street
Birmingham, B1 3JR
Google Maps
Find us:
21b Victoria Works, Graham Street
Birmingham, B1 3JR
Google Maps
Find us:
21b Victoria Works, Graham Street
Birmingham, B1 3JR
Google Maps