Enhancing the consumer experience through strategic content marketing

Mailbox Birmingham

We delivered: Content strategy, creation and mangement, imagery, editorial and video, web development, social media management, email marketing.

The challenge:

We were tasked with developing engaging relationships with Mailbox and its customers both on and off site through the use of regular strategic content marketing. Mailbox wanted to ensure they were ever-present across all platforms, enabling them to engage with both new and current customers.

Mailbox-insta
What we did:

We developed a content strategy focusing on the 'Mailbox Life' - which positioned the digital offering as an aspirational development of the brand, one which customers engage with as an extension of their lifestyle. From the latest trends and lust-worthy products to informative interviews and creative photoshoots, every peice of content allows viewers to experience Mailbox before and after visiting. 

Our monthly editorial calendars ensure Mailbox always have a voice and customers make regular interactions. Each week the content plan features up-to-the-minute news, exclusive offers, interviews and articles as well as new product and menu launches to keep it relevant.

Multi-platform

Our regular content is released weekly across all owned platforms and the brand's social media as well as the Mailbox app which delivers a bi-monthly digital magazine to customers with exclusive articles and offers. All content is used to drive users in-store, generating footfall and spend.

Alongside online articles and social content a bi-weekly e-newsletter is delivered to Mailbox's subscribers showcasing the weeks content, additional news and offers which is also created and designed in-house.

Mailbox content is created to be fluid so it can populate any channel in different formats ensuring variety and value for money.

 

product

Like what you see? Get in touch here!

Like what you see? Get in touch here!

Like what you see? Get in touch here!

Like what you see? Get in touch here!

Like what you see?
Get in touch here!

We love a good chit-chat, find out more about us or tell us about you...

We love a good chit-chat, find out more about us or tell us about you...

We love a good chit-chat, find out more about us or tell us about you...

Want to get in contact?

Call the studio on 0121 769 2808 or email hello@rileyraven.co.uk to see how we can help

Want to get in contact?
Call the studio on 0121 769 2808 or email hello@rileyraven.co.uk to see how we can help
Want to get in contact?
Call the studio on 0121 769 2808 or email hello@rileyraven.co.uk to see how we can help
Want to get in contact?
Call the studio on 0121 769 2808 or email hello@rileyraven.co.uk to see how we can help

Find us:

21b Victoria Works, Graham Street
Birmingham, B1 3JR

Google Maps

Find us:
21b Victoria Works, Graham Street
Birmingham, B1 3JR
Google Maps
Find us:
21b Victoria Works, Graham Street
Birmingham, B1 3JR
Google Maps
Find us:
21b Victoria Works, Graham Street
Birmingham, B1 3JR
Google Maps