Utilising the previous set build we plan to give the campaign a refreshed look for SS18. A light and airy colour palette of whites, cool blues and warm yellows will carry the creative through both seasons. Statement furniture and fashion will showcase current stock and contrast with the set.
Key trends for SS18: Living fixtures, metallics and texture
Changes to the set - Large windows and doors to create a light and airy SS feel
Key design objectives are to evolve the creative direction and further develop individual brand awareness cohesively with Mailbox, enabling the audience to connect with the range of tenants available to buy from. We aim to refine the design, making it more relevent to the season whilst maintaining a familiarity with AW17.
Ideas for SS18 include reworking text/image balance, and creating more direct call to actions making them easier to understand and react to.
Product focused video for digital advertising and social
Below are some examples of the style of video we will achieve. A key focus will be taken on showcasing the product, it's quality and the brand association.
Promoting homewares through digital content
Homewares videos will showcase hero products within the set builds. Dramatic and creative lighting will be used to highlight key aspects of items such as texture, design and material. Adverts will showcase all brands alonside logos to promote tenants on Level 1.