CLIENT:
Mailbox Birmingham

SERVICES:
Strategy, Digital, Print, Design,
Brand Development, Film, Photography

Mailbox came to us with the ambition to enhance its content marketing. After reopening its doors in 2015 following a multi-million-pound refurbishment, we were tasked with reinventing the brand’s content offering. We created a future-proofed strategy to engage with their customers, whilst fitting with the brand's forward-thinking technology plans.

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The Approach:
We took Mailbox back to the drawing board to introduce a new cross-platform strategy with engaging and beautiful content at its heart. 

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The Outcome:
We developed Mailbox Life - a new home for editorial led content, created to offer customers a sub-brand that was engaging, without a price tag. A new strategy focused around seasonal content being used and re-used, engaging with both customers and tenants.

We developed a cross-channel plan ensuring all Mailbox platforms work together.
As well as introducing a brand voice to open a dialogue with customers.
Custom social content enables us to promote the content package without being repetitive.

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Planned and executed in-house, the content embraces all elements of the Mailbox brand; combining photographic editorials with features, interviews and more - enhancing the customer offering. Content packages populate various platforms including a printed magazine and social media as well as being showcased on a new cross-platform digital magazine, which is integrated with existing Mailbox technologies and built using Article, our content publishing platform.

Now customers can engage with Mailbox content anywhere, anytime.

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