Midlands Fashion Awards - engaging with entrants and generating ticket sales
Our initial ideas:
We wanted to create a tactical social media campaign which promoted the Midlands Fashion Awards and engaged with potential entrants and attendees. Our first thoughts were that the creative should be bolder and morerelivent to a fashion audience.
The creative also required a 10 Year Anniversary logo, which we felt needed to be simple.
To ensure maximum engagement we wanted to use imagery with a strong aesthetic, as we felt this would be the most effective way to generate interest in the awards. Creative should stand out and differ from cliché designs.
Midlands Fashion Awards
The photography will involve one shoot taken in the studio; we will capture a variety of shots to differentiate between each catagory focusing on key areas to tie the creative together. All clothing will be supplied by Midlands Fashion Awards Fashion Designer of the Year 2016, Sophie Pittom.
See examples below:
Examples of category creative, including a new 10 Year Anniversary Logo
All images can be used to promote both ticket sales and entries.
These can be used across all social media channels.
Example of social media:
Multiple social media uses
Thank you for your time
Please get in contact if you have any questions • Mike@rileyraven.co.uk • 0121 769 2808