CLIENT:
Style Birmingham

SERVICES:
Brand Development, Strategy,
Print, Digital, Web, Photography

For 10 years Style Birmingham has continued to grow as one of Birmingham’s leading editorial platforms. Keen to instil longevity, the challenge was to ensure that the brand developed and held its reputation whilst expanding its reach through a full rebrand and use of new technology.

The Reinvention:
We took Style back to the drawing board to introduce a refreshed brand identity and content ethos. A new print magazine was introduced alongside multiple digital platforms showcasing a wide variety of bespoke content created by us, keeping both readers and advertisers engaged. 

Instilled in the brand is an ethos of invent and reinvent. Since relaunching in early 2015 we have helped Style launch a number of new ideas including two new websites, a tablet magazine and an additional supplementary magazine - Man by Style Birmingham.

SB-webSB-web

The Outcome:
A new multi-platform editorial focus has allowed Style to evolve into a local brand that rivals national competitors in the region. Since relaunching there has been a year-on-year increase in interactions across all platforms.

203K

Average impressions per digital issue

10K

Print copies distributed across per issue

+400%

Increase in average read time since relaunch

A seasonal print magazine accompanies stylebham.com, the brands editorial focused digital hub, recently redesigned to cater for a growing audience of content hungry readers - allowing for 24/7 exposure.

style-collagestyle-collage

Style is no longer just a magazine, it has become a multi-platform media brand.

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